Privacy Policy

Last updated: April 7, 2026

1. Introduction

BLES ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the BLES mobile application and website (collectively, the "Service").

By using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Service.

2. Information We Collect

2.1 Information You Provide

  • Account Information: Email address, name, and password when you create an account.
  • Profile Data: Age, gender, height, weight, fitness goals, and experience level.
  • Fitness Data: Workout logs, exercise history, sets, reps, and weights.
  • Nutrition Data: Meals logged, food items, calorie and macro intake.
  • Progress Data: Body measurements, progress photos (stored locally on your device unless you choose to sync), and wellness ratings.

2.2 Information Collected Automatically

  • Device Information: Device type, operating system, unique device identifiers.
  • Usage Data: Features used, session duration, screens visited, and interaction patterns.
  • Analytics Data: Aggregated, anonymized data collected via Google Analytics to improve the Service.

2.3 Information From Third Parties

  • Health Integrations: If you connect Apple Health or Google Fit, we may receive activity, sleep, and health data you authorize.
  • Food Database: Nutritional data from third-party food databases to support meal logging.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Service.
  • Personalize your experience, including AI-powered coaching and recommendations.
  • Track your fitness progress and generate insights.
  • Communicate with you about updates, features, and support.
  • Analyze usage patterns to improve the app experience.
  • Detect, prevent, and address technical issues or abuse.

4. Data Storage and Security

Your data is stored on secure servers with industry-standard encryption both in transit (TLS/SSL) and at rest. We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Progress photos and biometric data are stored locally on your device by default. Cloud sync is optional and encrypted.

5. Data Sharing and Disclosure

We do not sell your personal data. We may share information only in the following circumstances:

  • Service Providers: Trusted third parties that help us operate the Service (hosting, analytics, email delivery) under strict confidentiality agreements.
  • Legal Requirements: When required by law, regulation, or legal process.
  • Safety: To protect the rights, property, or safety of BLES, our users, or the public.
  • With Your Consent: When you explicitly choose to share data (e.g., community features, social sharing).

6. Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your personal data and account.
  • Portability: Request your data in a portable, machine-readable format.
  • Opt-Out: Unsubscribe from marketing emails at any time via the link in any email.

To exercise any of these rights, contact us at privacy@blesapp.com.

7. Third-Party Services

The Service may contain links to or integrations with third-party services (Apple Health, Google Fit, social media platforms). We are not responsible for the privacy practices of these services. We encourage you to review their privacy policies.

8. Children's Privacy

The Service is not intended for users under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected data from a child under 13, we will delete it promptly.

9. Data Retention

We retain your personal data for as long as your account is active or as needed to provide the Service. If you delete your account, we will delete or anonymize your data within 30 days, except where retention is required by law.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of the Service after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or your data, contact us at: